Five reasons your business needs video
Video is fast becoming one of the most effective and important marketing tools for businesses. Video is extremely versatile and can be produced as webinars, classes, live videos, or self-hosted videos in addition to being typically uploaded on sites like YouTube or social media. When done well, video can be a powerful tool for businesses to reach a wide audience and spread their message.
Here are five reasons why using video for marketing is more important than ever:
Videos clearly explain your offer
Video material is an important tool for educating potential customers about a product. In fact, according to WYZOwl, 94% of marketers have noticed that video content has improved customer knowledge of goods or services. Video helps businesses show customers the features of their products or services and how they function.
Videos provide a good return on investment (ROI)
Adding videos to your website increases the possibility of converting website traffic into consumers. Videos build confidence in customers and improves sales. According to Google, Nike Korea had a 54% boost in conversion rates from targeted video marketing in 2021.
Video is versatile
With so many ways to use video content, there multiple options for businesses to choose a video type that suits them. YouTube is the most popular platform for creating videos, but there are also social media sites like Snapchat, Facebook, Instagram, and YouTube. Businesses can engage directly with their audience through short video stories on social media or even livestreaming.
We all love video
People love video and technological developments around the world have made it much easier for consumers to access and enjoy video content. According to the official YouTube site, over a billion hours of YouTube material are seen daily. As for Twitter, 2 billion videos are seen everyday and tweets with videos earn 10 times more engagement than those without. Digiday estimates that Facebook generates over 8 billion daily video views, with 85% of those views occuring silently.
Videos help with SEO
Uploading videos to YouTube and using popular search terms will improve your businesses visibility on Google. If you put even one video on your webpage, you business can greatly improve your chances of appearing higher in search results for your product or service. Video marketing offers two benefits: it keeps viewers interested and helps your website rank higher in search results, which increases website traffic.
Video offers marketers a fantastic chance to engage viewers. The ability for businesses to produce and distribute top-notch video content has never been greater, so now is the time to use video for your marketing!