Why social media is a must in business marketing

Today, there are more than 4.7 billion active social media users across the globe, that’s almost 60% of the world’s population! If your business or brand is not using social media for advertising, then you are missing out. Social media videos are a fast, inexpensive and effective way to reach people all over the globe.

Here are the top 5 reasons why social media can help grow your business:

1. Build brand awareness

   Using platforms like facebook, instagram and twitter is a fast and organic way to reach new customers. 83 percent of instagram users say they discover new products just by using this platform.

2. Increase web traffic

   Social media ads can direct traffic to your website through easy to click links such as ‘link in bio’. According to Pew Research Center, 70% of social media users log into their accounts at least once a day, with 49% checking social media multiple times a day. By creating video content for socials, you can really increase visitors to your site.

3. Customer connection

   Social media allows you to get to know your target customers, but also to engage directly with them. By giving potential customers the opportunity to message your business directly through social media, you build trust and sense of connection to your brand.

4. Understand your audience

   All major social media platforms offer analytics that provide demographic information about your audience, helping your business understand your customers and refine marketing strategies.

5. Improve brand loyalty

   Social media videos can include testimonials or real-life demonstrations of your product, leading to customer trust and loyalty and increased sales.

Connect with your audience and build trust through social media videos!