Corporate Video Strategy
The world of corporate video strategy!
If you're here, you're interested in the power of video content in today's digital landscape. As the demand for video content continues to rise, it's crucial for companies to adopt effective video strategies to stand out in the competitive market. Let's dive into what a "corporate video strategy" is and how it can do wonders for your business.
The magic of corporate video strategies
Ever watched a video about a product or service? You're not alone – 72% of people prefer that too. Videos have a superpower of grabbing your attention, making complicated things easy to understand, and even making you feel something. With platforms like YouTube, Facebook and Instagram, videos are becoming the go-to way for businesses to talk to people.
What is a corporate video strategy?
Let's dive into the heart of the matter. A corporate video strategy is your roadmap to using videos effectively for your business goals. It encompasses every aspect from conceptualization and production to distribution and analysis. It's about delivering the right message to the right audience, in the right way, and at the right time.
Understanding corporate video strategies
A corporate video is a dynamic communication tool that businesses use to convey messages, promote products or services, train employees, or inform stakeholders. These videos can be shared across multiple platforms such as websites, social media, training seminars, and email campaigns, targeting both internal and external audiences.
Types of corporate videos
Promotional videos
These videos showcase your products or services, aiming to generate interest and boost sales. They could feature product demos, explainer animations, or success stories from satisfied customers.
Training videos
Designed to educate employees about company policies, procedures, or new software, these videos facilitate learning and ensure consistency across the organization.
Internal communication videos: These videos effectively communicate with employees, providing company updates, executive messages, or recognizing employee achievements.
This video is an example of an internal communication video that provides a company update.
Testimonial videos: Featuring satisfied customers or partners, these videos build trust and credibility by highlighting the value of your offerings.
Event coverage videos
Documenting company events such as conferences, product launches, or trade shows, these videos engage a wider audience and can be used for promotional purposes.
What should a corporate video strategy do?
Brand awareness
A good corporate video strategy should increase your brand awareness. Videos should enhance brand visibility and recognition, making your products or services more memorable and appeal to your target audience.
Engagement
The videos should be engaging. For example, a testimonial video or brand story video about a company can boost employee morale, fostering a sense of belonging within the organization.
Customer trust and loyalty
The videos should showcase the values, expertise, and success stories from a company to build trust and loyalty among customers.
Sales and lead generation
Most importantly, well-crafted videos should drive traffic, generate leads, and increase sales for a business.
Planning your corporate video strategy
This is where the professionals step in. A video team will plan your corporate video strategy, produce the video, deliver it and then track it’s success with your market. We’ll explain it more below.
Identifying the target audience
A video strategist will work with you to understand your audience's preferences, needs, and challenges to create videos that resonate with them.
Establishing clear objectives
A video strategist will work with you to understand your pain points and current issues. They will define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your videos to help your business get to where it wants to be in the future. Examples include increasing brand awareness or boosting employee engagement.
Creating a content plan
A video strategist will brainstorm video topics that align with your audience and objectives and will choose appropriate formats like explainer videos, live-action footage, or animations.
Setting budget and resources
The video strategist will then allocate resources wisely for production, marketing, and promotion.
Distribution and promotion of corporate videos
A video strategist and their team will then use a variety of strategies to get the videos out into the world.
Video hosting platforms
Depending on your needs, the team will post the video on your website and other platforms like YouTube and Vimeo for optimal reach and discoverability.
Promoting on social media
The team will leverage platforms like Facebook, Instagram, LinkedIn, and Twitter to share and engage with your audience.
Using videos in email campaigns
The team will embed videos in emails to increase click-through rates and drive traffic to your website.
Incorporating videos in presentations and webinars
The team can enhance presentations and webinars with videos that provide value and engage your audience.
Measuring corporate video success
Once your video has been expertly distributed into the world, a video analyst will step in to track its success using the following indicators.
Key performance indicators (KPIs)
By tracking views, engagement metrics, conversion rates, and return on investment (ROI) a video analyst can evaluate the videos effectiveness in reaching your target market.
Optimizing video performance
A video analyst will use collected data to identify trends, patterns, and areas for improvement. A video analyst will advise the team on how to adjust your corporate video strategy based on their insights.
To sum it up!
And that's a wrap on our journey into the exciting world of corporate video strategy! It's clear that the power of video content knows no bounds in today's digital landscape.
At draftpic, we're committed to harnessing the power of a corporate video strategy for your brand's success. From crafting authentic narratives to showcasing your products and fostering trust, our expert team stands ready to create your corporate video strategy.
Let's bring your vision to life – together.
Contact us today to embark on a transformative video journey that will captivate your audience and elevate your company to new heights.