The Discovery Call
Navigating Your Discovery Call with a Video Production Company
As a business owner or marketer, harnessing the power of video can be a game-changer for your brand's growth and success. However, before diving into the world of visual storytelling, it's essential to lay the groundwork for a successful collaboration with your chosen video production company. The first step in this journey? The discovery call.
At draftpic, we place a huge importance on the discovery call as part of our thorough production process. It’s an opportunity to set our clients up for success and ensures we can craft an effective video strategy for your business.
The Discovery Call: Setting the Stage for Success
The discovery call serves as a crucial opportunity for both you and the video production company to align your visions, discuss project details, and ensure a mutual understanding of objectives. Here's how you can make the most out of this initial meeting:
1. Getting the Most Value Out of the Video Production Company
When engaging with a video production company, it's essential to ensure that they understand your goals, objectives, and vision for the project. If the production company isn't asking the right questions, it should raise a red flag. These questions set the foundation for success and give you the best chance of getting a video that meets your business needs and objectives:
Talk About the Project: Share your ideas and vision for the video project. Discuss why you need the video and its importance to your company's growth.
Define Goals and Objectives: Clarify your goals for the video and what success looks like to you. Identify any specific problems the video aims to solve.
Understand Your Audience: Who is your target audience, and what message do you want to convey to them? Understanding your audience is critical for crafting effective video content.
2. The Details
During the discovery call, delve into the specifics of the video project:
Number of Videos: Determine how many videos you'll need and their intended purpose.
Platforms and Distribution: Discuss where the videos will be distributed and tailor the content accordingly.
Video Length and Style: Define the length and creative style of the videos. Share any example videos or concepts you have in mind.
3. Timeframe and Budget
It's crucial to establish a clear timeline and budget for the project:
Start Date and Deadline: Determine when you'd like to start the project and if there's a specific deadline to meet.
Ongoing Content: Discuss whether you'll need ongoing video content, such as monthly updates or series.
Budget Range: Share your budget range and ensure it aligns with the scope of the project.
4. Proposal Meeting
At the conclusion of the discovery call, the video production company should schedule proposal meeting with you. This meeting provides an opportunity for the video production company to present their video proposal, tailored to your goals, objectives, deliverables, and budget discussed during the discovery call.
Conclusion
By approaching the discovery call with a clear understanding of your goals, objectives, and expectations, you can set the stage for a successful collaboration with a video production company.
At draftpic, we make sure that we ask you the right questions in this initial meeting so that you can share the important information that lays the groundwork for a video strategy that drives results and helps your business grow.