#MakeItAustralian

Preserving the Essence of Australian Stories

The Make it Australian campaign, first launched in 2017, brings together producers, directors, screenwriters, actors, crew and other industry professionals and creatives who want our vibrant and sustainable Australian screen sector to continue to play an important role in our economic, social and cultural life. The aim of this campaign is to create a plan for a sustainable future through meaningful Australian content rules, financial incentives and funding for public broadcasters and screen agencies.

Australia's rich cultural tapestry is woven with diverse stories that reflect its unique identity. However, in an era dominated by global content, the essence of these local narratives faces a threat of overshadowing.

At its core, the campaign champions the preservation of Australian storytelling by focusing on several pivotal aspects:

1. Upholding Content Quotas:

Central to the 'Make it Australian' movement is the advocacy for regulations ensuring a substantial percentage of Australian content across television and streaming platforms. The campaign emphasizes the significance of nurturing local drama, documentaries, children's programming, and more to maintain a vibrant national identity in the media landscape.

2. Nurturing with Funding and Support:

A thriving entertainment industry requires substantial support. Thus, the campaign strives for increased government funding and incentives to foster growth. This includes backing for emerging talent, facilitating diverse storytelling, and bolstering infrastructure crucial for content creation.

3. Ensuring Fair Wages and Conditions:

The campaign sheds light on the importance of fair compensation and conducive working conditions for individuals in the entertainment industry. It champions equitable treatment for actors, writers, directors, and the entire crew, recognizing their invaluable contributions.

4. Celebrating Cultural Diversity and Representation:

Diversity is the heart of Australia. The 'Make it Australian' initiative endeavors to encourage and amplify narratives that authentically represent the multicultural mosaic of the nation. It advocates for Indigenous stories and embraces the richness of diverse cultural backgrounds in storytelling.

The campaign operates through various channels, leveraging social media, petitions, industry events, and targeted advocacy aimed at policymakers. By generating public awareness and garnering support, it endeavors to create an environment conducive to the creation and dissemination of Australian content.

The movement has gained significant traction within the industry and among audiences who value the essence of Australian stories and culture. However, the journey toward safeguarding these narratives is ongoing, with the evolution of policies and industry landscapes continually shaping its trajectory.

The 'Make it Australian' campaign stands as a testament to the collective effort to uphold the intrinsic value of local storytelling, ensuring that the vibrant tapestry of Australian narratives continues to thrive.

As the campaign progresses and evolves, staying updated on its developments remains crucial to understanding the changing landscape of Australian entertainment and its impact on the global stage.

Information on how to join the campaign can be found here: https://makeitaustralian.com/sign-up