Marketing Statistics

The stats don’t lie!

The results from Wyzowl’s State of Video Marketing 2023, show that it is more important than ever to integrate video into your business marketing strategy. 

Here’s why:

1. People on average watch 17 hours of online video content per week.

2. The highest ever proportion of marketers (96%) continue to value video as an ‘important part’ of their marketing strategy

3. 96% of video marketers say video marketing has increased user understanding of their product or service.

4. 95% say video marketing has helped them increase brand awareness.

5. 91% say video marketing has helped them increase website traffic.

6. 87% say video marketing has helped them increase sales.

7. 92% say video gives them a good return on their investment 

8. 96% of people have watched an explainer video to learn more about a product or service.

9. 89% of people say watching a video has convinced them to buy a product or service

10. 91% of people say they want to see more online videos from brands in 2023