Production Design Week

Brisbane Event

For one night in Brisbane, panelists will share their experiences working in a variety of genres & periods, from antiquity to fantasy. They will discuss their development process, research methods and tools for transmitting their vision to others.

“How do we create a world that doesn’t exist? What is a designers role in devising storytelling and visual guidelines for an invented world?” - Queensland ACS Viewfinder Newsletter September 2023

Don’t miss this opportunity to hear Jacinta Leong (2067, Buckely's Chance), Amelia Gebler (Spiderhead, Anyone But You), Dale Mackie VP Art Director (Thor - Love and Thunder, Kingdom of the Planet of The Apes), Ben Hughes (Salamanda, Bananaland), Michelle Brown (Gondwana VR, Floodplains XYZ) and moderator Helen O’Loan discuss: How do we create a world that doesn’t exist? What is a designers role in devising storytelling and visual guidelines for an invented world?

The magic of filmmaking lies not only in the performances of talented actors but also in the mesmerizing world crafted by production designers.

International Production Design Week, celebrated annually, is a tribute to the unsung heroes of the film industry - the production designers.

World Building & Design, Screening & Discussion
When : 28th October 6:30pm
Where : Griffith Film School

https://productiondesignweek.org/program/world-building-design-screening-discussion/

Source: Queensland ACS Viewfinder Newsletter September 2023

Why production design matters

In this blog post, we will explore the significance of production design in cinematography, and why it deserves its own week of recognition.

Understanding Production Design

Production design is the art of creating and managing the visual and aesthetic elements of a film. It involves designing the sets, selecting props, costumes, and crafting the overall look and feel of the movie. A production designer's work goes beyond just making a film look good; it's about creating a cohesive visual language that helps convey the story and the emotions of the characters.

The Significance of Production Design

  1. Setting the Mood

    Production designers play a crucial role in establishing the mood and tone of a film. They use color schemes, lighting, and architectural elements to create an atmosphere that complements the narrative. Whether it's the dark, brooding Gotham City of Batman or the whimsical world of Willy Wonka's chocolate factory, the production design sets the stage for the story.

  2. World-Building

    Some films transport audiences to entirely new worlds, whether they're set in a distant galaxy or a historical period. Production designers are responsible for bringing these worlds to life. Their work in creating immersive and believable settings is what enables viewers to suspend their disbelief and become fully engrossed in the story.

  3. Character Development

    Production design extends to the costumes and props that characters use, providing insights into their personalities and backgrounds. A character's clothing, for instance, can convey information about their social status, profession, or even their emotional state. These details enrich the storytelling and deepen the audience's connection to the characters.

  4. Visual Storytelling

    Filmmaking is a visual medium, and production designers are visual storytellers. They work closely with directors to use visual cues to convey information, foreshadow events, or enhance symbolism within a film. Every choice they make, from the placement of objects to the design of a room, serves a purpose in advancing the narrative.

  5. Seamless Collaboration

    Production designers collaborate closely with various departments, including cinematography, costume design, and art direction. Their ability to coordinate with others is crucial in achieving a cohesive look for the film, ensuring that all elements work harmoniously to create a captivating visual experience.

Conclusion

As we celebrate International Production Design Week, we must recognize the invaluable contribution of production designers to the world of cinematography. Their ability to bring stories to life through the art of design elevates the cinematic experience to new heights. The intricate details, the mood-setting environments, and the visual storytelling that production designers provide are essential in making a film memorable and impactful. So, the next time you watch a movie, take a moment to appreciate the incredible work that goes into creating the world you see on the screen, and the designers who make it all possible.

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